129773822080625000_36-Mao-article in recent days, has been seen as price of liquor-making industry "leaders" of moutai, price cut for the first time in nearly nine years. In fact, against the "country wine" auras, maotai topics has continued. From the discussion during the two sessions this year "three public consumption drink maotai is Lafite" controversy, to the well known "fake rampage". Maotai, this legendary brand has a long history in theNew era, has not only glory and dream, there are disputes and crises. Mao didn't want special tag the first time in nine years, "put down your high horse" moutai why price prices soared to $ 2,299 53 ft a bottle of maotai, to be cut for the first time recently, bottles fall over more than 100 Yuan. On March 22, the reporter in the jingkelong SuperAlcohol and tobacco area see 53 ft maotai current sells for $ 1998. Although the supermarket staff, 53 ft maotai has not cut prices in the shop has maintained low prices, but also stressed that other Mao-point of sale notice of that type of wine has received a price adjustment. According to an introduction of maotai liquor dealers, from $ 1380 in the middle of last year, in early February of the year 2$ 299, 53 ft moutai prices have been rising, however, recently he receives notification of the superior agent price per bottle $ wholesale prices dropped more than 100 or so, which is maotai price cut for the first time in nine years. In addition to Mao, many high-end liquor prices in the fall. It is understood that 52 of wuliangye, wuliangye cellar 1573 of 1618, high-endLiquor prices also fell, decline in average at around 10%. The wine trade, beauty! Life magazine editor-in-Chief Xiaohong Li said when interviewed by reporters, maotai is caused because of the price during the two sessions have made three public spending cannot be the representative consumption of maotai liquor, this is undoubtedly a fuse. In addition to this, Xiaohong Li believes that over the years, MaoCapital's favor, and that there is also a bubble, it is that hot money trends of fall significantly. Productivity promotion center of circulation analyst Li Liang said when interviewed by the media, given the moutai rose too quickly before prices requires a callback. And, moutai, wuliangye, national cellar 1573 high-end liquor such as future shocks to prices should be high.Insiders also believe that local high-end wine's rise is a threat to the traditional "five Mao Jian" position, many competitors involved in speeding up liquor industry transformation. So, the price will become a trend in high-end liquor? Xiaohong Li believes that in the long term, along with the economic development, improvement in living standards, maotai is the increasing trend of consumers,Maotai liquor output is limited, so common sense case of maotai liquor should be a steady trend of prices. However, this trend will not continue forever, and price in the market under the effect of leverage, consumption habits, competitive alternatives, even for three standard limit for public consumption (instead of maotai liquor restrictions cannot be used for business banquets) will let thePrice rise gradually slowed, and eventually remained stable. However, some people believe that the price of maotai liquor may not be marked with a high-end liquor prices towards the corner. One, Chaoyang District, Beijing think maotai liquor dealers cut prices is only temporary, because the ex-factory price of maotai liquor and has not declined, and with the new season comes round liquor consumption, maotai prices may rise.Special glory of embarrassing moutai started to say "no" to Xiaohong Li think maotai prices caused by fuse one, Special, Government liquor "was impressed by people. However, Mao was trying to get rid of them. Recently, moutai Group announced, maotai is intended for, special wine has been discontinued recall; circulation are counterfeit products. Kweichow moutai company limited has confirmed that identifies the production of moutai "business celebration wine", "80 anniversary of army of wine", "military region for the wine", "Logistics purchasing special wine "several products have stopped production and recall, circulation of the above-mentioned names of liquor on the market today are fake. Moutai company intellectual property protection Department said, the Group has for the past several products such as production of special wines and straighten up, such as maotai wine business celebration, military region dedicated to wine, would have stopped production, some production has beenFor more than 10 years, and were recalled. If consumers buy these products in the market, you can complain to the business sector or contact identification of fake maotai, "are certainly false". The news published a lot of fascination with the "exclusive use" and "special" people become conscious of the words, but it also tells people "is intended for, and special" moutai didExist, and this will certainly make people think "three for public consumption" and "corruption". And other high-end liquor has actively advertised luxury status is different, maotai luxuries that title away from less than, and pledged to give consumers affordable wines. Xiaohong Li believes that because today's consumption of maotai liquor money did occupy most of the shares, if the three public consumptionTo maotai removed, there is no doubt that its sales would be affected. Mao-less and the price of the luxury of avoiding behavior, are undoubtedly pave the way for future development. Sword refers to international markets "moutai" ambition is whether prices were mixed in early, whether or not they avoid the three public consumption, high-end wines in a domestic place of rising threat to the traditional "five Mao Jian" positionXia, maotai road expansion never stops. However, the diversification of development was not only successful, also failed. The 21st of this month, Deputy Secretary General of China Association for liquor circulation Yang Chenggang stated that the Spirit has 14 listed companies, their growth performance over 60% last year, and liquor-making industry is capital in favor of industry. And all this will undoubtedly exacerbateLiquor-making industry in competition. Maotai is not without pressure, so there are changes in intrinsic and extension. As recently as March, "Mao-the painted wine world's first ceremony" was held in Beijing. Fairly new to Guizhou maotai, Secretary of the group, Managing Director and Chairman of Kweichow moutai company limited Yuan Renguo said as Guizhou maotai liquor factory this year focused on building brands, "Mao-the painted wine"Appearance marks national liquor moutai punch next to the international market. Yuan Renguo believes that "despite the great China market, the international market is the Liquor's biggest market. "He plans driven by overseas Chinese and the promotion of maotai, and in the United States, and Australia, and Japan, and Russia, and France established a sales network. Ambition must not only go out of the country, expansion of moutaiLargest market share. Previously, moutai Group General Manager Liu Zili proposed, in zunyidiqu you want to restructure a number of wine enterprises, realization of extension-extension, as early as possible "moutai" concept. In recent years, expansion of moutai group is also expanding the product line. Yuan Renguo has revealed, maotai new development target and strategy of the group is: group with the exception of maotaiConsolidate wine liquor business restructuring, and on wine, beer and wine businesses make strategic restructuring. In addition, maotai also plans expansion of capital make the entire industry of moutai, 2007 maotai has invested $ 300 million shares of Bank of communications. However, industry experts say that, real profits come from maotai liquor of moutai and mergers and acquisitions of local small businessesFormation of "moutai" scenario, in fact, was a strategic mistake, this consolidation is more wishful thinking of local governments. Xiaohong Li says that white wine, cognate with the similar character of health wine with culture, liquor-making enterprises will want their own channels, brands, sales force the ability to cover a wider range of consumer groups, this is understandable, but "is that liquor does well, Wine must also do well, is not necessarily the answer. " In her view, the different types of liquors and wine are, a raw food, raw materials are grapes, do good food wines, may not be good wine; on the other hand, liquors and wines are on different wine culture, culture of two things have a lot of admiration and appreciation of differences, so do marketing and sales is difficult toLoan, therefore, liquor wine product line extension should be very difficult to succeed. However, she said, was an act of investment, different brands, different markets, the result is another matter. Put all cards on the table sales channels openly support valuable addition is their quality of fake maotai, a shortage is also a very important aspect.Over the years, Mao-in short supply has been an open secret. According to Mao-32,000 tons of yield estimation for the year, if a bottle of wine with 1 pound, maotai probably produced more than 64 million bottles a year, more than average daily production of more than 170,000 bottles, this is obviously a very small supply of. So there has been handed down "10 bottles of moutai 9 bottles of fake" argument. However, Tall FescueWine over the years and did not disclose its exact distribution channels and supply, which was overshadowed by a mysterious veil of moutai. However, this mysterious veils are expected to reveal, it was learned that recently moutai, wuliangye and Luzhou laojiao, 8 major distilleries have signed the autonomy Declaration, shared commitment to public sales channels, outlets and supply, and production and sale of counterfeit products in publicList and investigate and deal with cases. At the same time, 8 companies, within 60 days from the date of publication of the Declaration, to the general public this information. It is understood that under the Declaration provides, organizations will determine the effect of 1-2 brand and strong, large in volume, good economic returns, high market share of leading products and counterfeiting set, as the first public brand, and according to the productionCamp changed circumstances, complement and complete in a timely manner. At the same time public monitoring channel, Enterprise
tera power leveling, Industry Association official website the official website, government regulators in food production and distribution sites, make full use of the public information media publications and supervision by public opinion. Xiaohong Li believes that road of fake maotai is far from easy. In her view, on a flood of adulterated liquor is because of the economicGreat interests. In China, this "fake" crisis brought about by the phenomenon is particularly serious, first of all, the legal environment is loosely, counterfeit manufacturing and many opportunities to individuals, done enough to be a deterrent of punishment, it becomes increasingly rampant counterfeiting phenomenon
tera power leveling, spread everywhere and, secondly, tolerance and tolerate our cultural environment on the fake, especially many peopleUnderstanding and attitude of condoning a purchase needs and buying behavior of
tera gold, was the persistence of the phenomenon by fake, even the grey economy. Finally, there is insufficient law enforcement forces, local issues such as protection, counterfeiting became a society similar to the cancer tumor. Xiaohong Li, moutai "fake" crisis seems to be more difficult to control, loss of helplessness, but outside the dike embankment may be takenSupplement policy, at a higher price of moutai.
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