129668688803125000_128TV announced the cancellation of two TV spots "wide limit order" is really coming? TV advertising Department yesterday took the lead in Tianjin, Jiangsu TV, announced the cancellation of TV spots for the State administration to release "wide limit order" rumours of Chinese audio and video information on its microblogging Networks CEO says Mr Chen said State administration Secretary Li Jingcheng TV management has confirmed thatAdministration will require all television stations in the country, including the CCTV broadcast TV series canceled spots throughout the day.
Although said yesterday the State administration of concerned had "cannot give a reply", Jiangsu TV, head of the Tianjin TV's advertising Department yesterday announced the cancellation of TV spots in the lead. Shortly before the "limited entertainment" had on the country's star guardDepending on the adjustment has been made, a few days ago came the State administration to a release "wide limit order" no television stations in broadcast TV spots. The evening of 23rd, CEO says Mr Chen of Chinese film and television information network in its micro-blogging (nickname "Dia") disclosed, the State administration of TV drama management Secretary Li Jingcheng has confirmed, State administration
swtor power leveling, including CCTV will be required for allTelevision broadcast TV series canceled spots throughout the day, but in television ads and unlimited playing before and after. However, the Administration related persons made in an interview in yesterday's official response was: "there are no relevant provisions, not to reply. "The major satellite TV: do not receive notification but be prepared for" wide limit order "has been mad for nearly a week on the Web, the formerLater, Chinese audio and video information on its microblogging Networks CEO says Mr Chen said: "just to finish a telephone confirmation of Li Jingcheng: Internet rumors in the television show no spots are confirmed. "Says Mr Chen disclosed that Li Jingcheng explained to him," (this) just ad moved to the film's opening credits, not broadcast advertising in order to keep viewers watching TV playsIntegrity, is actually good for the audience. "Issued by the State administration as early as 2009 in the radio and television ads broadcast management approach
star wars the old republic power leveling, provided special airtime for advertising, that is, as of January 1, 2010, commercials broadcast organization per program per hour shall not exceed 12-minute broadcast, TV spots each time must not exceed 1Minutes and 30 seconds. Yesterday urged the TV, Star TV said have not received the relevant notice, but television stations are already ready.
Jiangsu TV, head of the Tianjin TV's advertising section, yesterday announced the cancellation of the lead spots in the TV programme. Tianjin TV advertising department head Hu Chunling said Tianjin TV by 2012 Cancel two episodes of TV seriesInserting advertisements in 3 minutes and 30 seconds, does not increase TV advertising time before and after. At the same time she also said time of TV variety shows in the Middle spots in Tianjin as usual, "the genus for you, and the love of battle, in the ACE section each paragraph the really cleaned up tonight will also continue to keep the 3 to 3 minutes and 30 seconds of advertising time. "Morning news reporter to call Ms Sun Media Director of CCTV's advertising Center, She said, currently the CCTV has not received formal notification, nor foreign made official statement, a lot of the message should be is everybody's privately circulated. She said the CCTV has yet to outline specific targeted adjustment programmes, such as advertisers, advertising agencies, or for further communication. Overall, the effect of this provision on CCTV's advertising revenue would be, but does notIs very large.
Some films and dependent on more obvious channel may be significantly affected. Video: "limit-Canton" on the site is good for "wide limit order" rumours of upcoming releases, television officials said effect is not large, but widely believed this was a heavy blow to television stations. It is known that TV series to take the television revenue in 70% burden, Especially at night to 3-4 hours of prime-time, TV series may, for more than half of total television revenue-generating advertising throughout the day. Anhui TV can be seen on the 2012 bid, Anhui TV first Jack is one of the first theatre list price $ 33.36 million, list price $ 38.89 million in the first Jack is one of the second set, the average premium rate is highUp to 200%.
Insiders predicted that this prohibition will result in a loss of TV stations from all over not less than $ 20 billion. Head of reporters yesterday dedicate a TV ad, the head of "wide limit order" after the launch, ad revenue to be affected, it will definitely affect the self-made plays excellent degrees and number of purchases of good play sets. TV buying less, the price is reduced, prices low,No company is willing to spend big money stars filming, star of the fee will be reduced, such a cycle may be a good thing, but TV drama production is not sophisticated enough, viewers will still be called.
"Wide limit order" will definitely affect the TV play production ecology. In addition, in order to increase revenues, implantation of TV advertising will certainly increase, implant advertising sponsors set we should now cut $ 500,000, the future priceMoney must be doubled.
Finally, the TV station in response to the policy, may also lead to "micro-drama" appeared, such as episodes of 50 minutes, was reduced to 30-minute sets, then justifiably spots in the middle. The TV station could lose $ 20 billion in advertising costs, widely seen as going to video sites, after all, now regulation of video site comparison of pine. HoweverAnalysts also said that if video site also in films like TV spots in the Middle, can also cause rebound, so share this $ 20 billion of advertising who can still up in the air. But according to China Daily News, advertisements on television is prohibited on television and video site of the competition more intense, greater flow of advertising or degree highVideo site. Youku Senior Vice President of operations Wei Ming bluntly: "' wide limit order ' on the video site is good, next year we will continue to increase investment and boost hotspots program advertising rates, thereby increasing their income. "
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